Jéssica Caldeira
Sustainability
Design
Digital Media
Principles
Best Practices
“To 'do design' differently, we need to take into account a range of issues involved. [...] Societal and environmental challenges imply that design practice must change, but it is perhaps less obvious to what extent such change must also come at the level of foundational aesthetic concepts. [...] we cannot articulate a new theory of form without also embodying in it new practices of perceiving, nor can we find conceptual support for new (artistic) expressions in form-acts where these new expressions we are searching for do not clearly emerge. This has critical implications for how design can respond to the call for sustainable development.”
Ramie Mazé, Share This Book, 2013.
If the internet were a country, it would be the fourth largest polluter in the world, among China, the United States, India, Russia, and Japan; according to 2020 data from the European Union's Emissions Database for Global Atmospheric Research (EDGAR), which counts anthropogenic emissions of greenhouse gases and air pollution on Earth. Faced with this environmental impact, communication designers find it difficult to reconcile their commitment to sustainability and the demands of their profession.
Rethink, Refuse, Reduce seeks to raise designers’ awareness of digital sustainability through an online manifesto that provides access to a printable publication. The project website introduces 10 ecological impacts of design production and presents 10 ways to minimize or avoid them. The publication, in turn, appears as a way to minimize the energy consumption of the online component, providing additional guidance for sustainable design, or how to adapt design practice to reduce its ecological footprint, namely by combining print and digital media.
This goal is to highlight ways to “rethink” modes of action and production in design, to “reject” poorly sustainable practices, and to “reduce” the environmental impact of design, aiming at a sustainable practice.